The University of South Florida was founded just after 10 o'clock last night, and the idea that that so-called USF might supplant in the public mind this mine own venerable University of San Francisco as the one true object that casts the shadow You Ess Eff on the walls of the world is just plain wrong.
Seniority matters. Excellent climate matters. Liberal politics matter. High Jesuit principles matter. Bill Russell matters. The success of your
lousy upstart football team does not matter.
You are SoFla (SEW-flah). As far as higher education is concerned you are powder to which water must be added.
But we are the thing itself, rich in natural vitamins and minerals.
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