Many of you will know Kluster.com, the site that functions rather like a collaborative social network based around brainstorming and concept ideation. Well, it has now launched Knewsroom, which not only allows its users to nominate stories of interest for inclusion in the next day's "publication," but also "invest" points in stories they particularly favor -- with the promise of a return if their invested story is included next day. Even more intriguing is the promise of a percentage of the ad revenue generated.
This is interesting in its own right. It somehow manages to mix news with the fun of game-play and investment -- wanna be a micro day-trader in news, anyone? Yet it's even more interesting to think about how this concept could play out in a TV environment. As with Google News above, substitute text for video, make it remote-friendly -- and it really would mess with all conventional notions of TV news and how it's distributed.
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1 comment:
"Concept ideation." What crap.
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