Friday, June 06, 2008

Even Though I Am a Fabulous Feature Writer, I Spent Class Time Doing A Few Crude Videos. (Technically Crude. Not *Naughty*.)

And here, from today's Chron, is one reason why.

We are talking about more than Hillary Clinton here:

Conquering video in the digital age has less to do with being telegenic or smart, as both Clintons are. Being a politician in the YouTube era means being comfortable with giving up control of your message and realizing that everything you say or do can be uploaded within minutes for the whole world to see - and then mashed up into something new.

Video is the media currency of the millions of young Americans who voted in the primary season this year, many for the first time. Stories told through video percolated to traditional media from blogs and online advocacy sites, from the tirades of Sen. Barack Obama's former pastor, the Rev. Jeremiah Wright, to the off-script comments of Bill Clinton.

Authenticity is more prized online than high production values - the only thing worse than being caught in a gaffe is being perceived as overscripted. (emphasis added)

And thus my philosophy of: good enough for the Net.

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