Image via WikipediaI find the notion of a sliding pay scale strangely exciting.
Journalism Online's offering is more flexible and compelling than it may have sounded at first. Far from a one-size-fits-all approach, the company allows news outlets to customize their pay schemes with 15 different variables. Publishers will be able to do everything from selling monthly subscriptions to charging micropayments for individual articles with a sliding pricing scale based on the timeliness of the news. "What we're giving them is a set of dials they can constantly turn," says Brill. "In no case is is simply charging or not charging. It's not simply a pay wall goes up around everything."