Thursday, July 30, 2009

Those Optimistic Reports That Newspaper Cost-Cutting is Boosting Earnings are UP?

Front page of the New York Times on Armistice ...Image via Wikipedia

Don't believe the future is bright, says Alan Mutter at Newsosaur.

As Ken Doctor noted in this excellent analysis at his Content Bridges blog, perhaps 828,000 stories per year are not being produced by American’s down-sized newspaper industry.

Newspaper readers, who by definition are among the most thoughtful members of society, are perceptive enough to know they are paying more today for newspapers that deliver far less news and advertising than ever before. They are doing so, to the extent they are doing so, in the hopes they can help the industry survive.

But their patience will not be infinite. If newspapers can’t find a way to do better by their readers, they are in danger of slashing themselves to oblivion.
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