I am reading that the San Antonio Express-News recently banned puns in heds.
These, I read, are some of the puns that vexed the editor:
"Old well ends well: River Walk threat wiped out"
"Mumps outbreak swells"
"Border violence killing tourism"
"Bell's name doesn't have a familiar ring for many voters"
"(Pope) Benedict names a flock of new cardinals"
The point isn't that these headlines should not have been written. The point is that some older wiser editor needed to groan -- a loud appreciative groan -- and then use the red pencil.
Wisdom -- talent, even -- consists of being your own editor, of giving up the easy joke, the lazy joke.
Not there yet.
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