The Cat's Very First Pledge Drive

Darwin's Cat does not want your money. Darwin's Cat just went to the bank and took out $200, and you would be surprised how long $200 lasts Darwin's Cat, who shorts arms the check with the best of them.

No, the pledge that Darwin's Cat wants is your commitment to help boost the Cat's Technorati rating. More than 70 million blogs are tracked by Technorati, and the for the last six months the Cat has been a top half-million Technorati blog, a top one per cent blog (which startling and not altogether encouraging fact says a lot about the viability of blogs in general as a platform for making money or raising consciousness -- but that's another post).

Unfortunately -- from one point of view; from the Cat's point of view -- Technorati is empirical. The number of links from other blogs drives Technorati ratings just as respect from underlings defines a Mafia capo.

But links older than six months are dropped from the formula, and I cannot compel that they be refreshed possibly because -- unlike a Mafia capo -- I cannot enforce loyalty with the threat of death.

And so the Cat tumbled from a rating in the 400 K range to a rating of one million plus, and only a derisive link from a besotted lover of the University of South Florida pulled me back into the high six figures.

What can you do? What can you do to make sure the Cat's fall is over and it lands on its feet?

* If you have a blog, link to the Cat.

* If you don't have a blog, go to blogger.com, create one and link to the Cat.

We are all in this together. I will link to your blog. I cannot threaten you so I will have to cajole you.

Here it is: the horror, the horror.

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